dresscode

branding, motion

branding, packaging and social media marketing direction and design for a butique flower shop focusing on custom plant arrangements.

sequence giftshop

branding, motion

An ongoing branding and social marketing project for Sequence Giftshop, an artist collective exploring guesture of care. (logo font: CommonSans by Notyourtypefoundry)

Leaking Stuffy Thingies

poster, typography, motion

An exploration of flashy aesthetics, about an internal body leakage and stuffyness of owning stuff. Technique exploration centered on 3d rendering, typesetting, and AI motion generation.

ON

poster, typography

An ongoing artist sharing communion on media + culture, hosted by Tianran Qian. Read more

Temperature check,
how are we feeling today

web

A browser-based interactive story about a physical transformation experienced through daily interactions, created using HTML, CSS, and JavaScript.

Spring Festival

3D modeling, animation

A 2024 Spring Festival motion graphic commissioned by the collective fashion brand Yearly Plan showcases five of their new store interiors.

Dinnertime Confession

branding, infographic

An infographic project for back-to-school sale promotion with team Banza, showcasing parents’ thoughts on dinner making. Digital assets range from social media posts to internal presentation decks.

one

2D motion graphic

With team ZLYX in Beijing, we created a branding identity for a burger steak restaurant, One Steak Rice. These 11 individual screens, embedded in the wall, are designed to showcase the menu, the ingredients, and branded materials.

A spoon of Chuan

branding, system design

Branding system for a Sichuan stir-fry chain restaurant in China. The goal is to build a simple, fresh, friendly, and easily replicable visual tone to adapt different in-store appliances, from packaging to interior decorations. From the Chinese character of Chuan and the shape of a spoon, we developed a set of graphics to reflect the diverse flavors of Sichuan cuisine.

How to do air?

interactive, experience design, system design

An experience design living as a Figma prototype. Step-by-step instructions help you discover your next reincarnation. Both the instructions and the oracle are based on personal speculations.

Hi Rui

3D modeling, animation, sound design

A film about meeting myself, again, at night, in a park. Audio made with VCV rack.

Yearly Plan

3D, 2D motion graphic, frame by frame animation

A collection of freelance motion graphic posters commissioned by YearlyPlan, Linforni, Hoililand, etc.

On connection

poster, mapping

When I was around 5 or 6, my grandma would catch a beetle and tie it to my wrist, so it’s like an automated kite anchored to my movement while causing a giant leading force on me for the beetle’s instinct to flee. We become essential to each other. If we imagine an invisible thread long enough for the beetle not to see the human, or in other words, the causing factor of its limitations at the other end, how would the beetle know its entire possibility is dictated by the state of another entity?

Firefly

book

A book about growing up, the change of hometown, the loss of memories, the foggy sky, and the disappearing habitat of the fireflies’ and mine.

On connection

book, research

This book archives one year of embodied research on connectivity, exploring modes of being affected between humans and among things, to imagine a bigger body in relation to the world other than an individual level of subjectivity.

Instant barrier

book, web, illustration, dev

Often, people find themselves stuck in unwilling social or mental situations. Using the most accessible materials in your current setting, this barrier manual helps you create a disguise — a barrier that allows people to choose whether or not to enter their current living or social situations.

Guo town calender

system design

Guo Town is a typical suburb in China. The people here are primarily self-sufficient farmers assigned land to farm, maintaining the city’s designated agriculture. This poster and its extensions present outside distributors with Guo Town’s most updated seasonal produce. In this way, fresh farm produce would not be wasted due to the hardship of communication and the lack of an efficient supply chain.

Pollinator's Week

web, design, dev, sound design

Interactive poster for 2023 Pollinator Week, an event for observing natural pollinators at Naval Cemetery Landscape.

HOuSe PaRTy

poster, typography

An ongoing collection of house party flyers I enjoy making.